Marketing & tech
Lead magnet
Definition
A lead magnet is something of value offered on a website in exchange for contact details — a guide, checklist or, very effectively, a personalised result such as a payment breakdown. Interactive calculators work well as lead magnets because the visitor has already invested effort and wants their specific numbers.
Lead magnet, explained
The best magnets are closely tied to the next step of the sale.
See lead magnet in a calculator
The Mortgage Calculator shows how this works with real numbers. Monthly payment, interest breakdown, and amortisation for a fixed-rate mortgage.
Open the Mortgage CalculatorRelated terms
- WebhookA webhook is an automatic HTTP request one system sends to a URL at another when an event happens — for example, posting a new calculator lead as JSON to a CRM’s inbound URL.
- Embed codeEmbed code is a short HTML snippet that places content from another service — such as a calculator — on your web page, usually as an iframe.
Q.01What is lead magnet?
A lead magnet is something of value offered on a website in exchange for contact details — a guide, checklist or, very effectively, a personalised result such as a payment breakdown. Interactive calculators work well as lead magnets because the visitor has already invested effort and wants their specific numbers.
Q.02Why do calculators convert better than generic contact forms?
The visitor gets something personal and immediate, and the form asks for details in return for a result they already want.
Explain it with their numbers
Calculators turn definitions into a borrower’s real payment — and a lead for you.
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